EcoLife
A high-impact, 30-day digital awareness campaign designed to educate communities on zero-waste lifestyles. The campaign leveraged short-form video content and interactive storytelling to drive organic engagement.
Client
EcoLife Foundation
Year
2025
Service
Social Media Strategy, Content Production
In an era of climate anxiety, EcoLife needed a message that empowered rather than overwhelmed. Our strategy, #GerakBersama (Move Together), focused on actionable, small-step changes. We produced a series of high-quality, cinematic reels titled "A Day Without Plastic," showcasing real people navigating their daily routines with sustainable alternatives.
We collaborated with 10 carefully selected micro-influencers who genuinely aligned with the brand’s values, ensuring authenticity in every post. The campaign utilized a mix of educational carousels, behind-the-scenes content, and user-generated challenges. The result was massive: over 2 million organic reach, 50,000+ meaningful interactions, and a 15% increase in newsletter sign-ups. This project demonstrated the power of purpose-driven storytelling in building a loyal, active community.
